TripSpark’s MyRide Infotainment digital signage streams real-time passenger information from Streets, combining it with weather, advertising, social media, security camera footage, and more. The goal of infotainment is to improve the passenger experience by providing both valuable real-time travel information and other engaging content to riders.
Digital Signage for Public Transit
With MyRide Infotainment, riders can see real-time arrival estimates for multiple upcoming stops, station amenities, service announcements, delays and more. MyRide Infotainment is all about helping riders make informed travel choices that save them time and make their journeys easier.
Because MyRide Infotainment can display advertising or public service announcements, agencies can earn a non-farebox revenue source. Advertisers can target the appropriate audience, as content can be triggered by geographic area, external conditions, time of day or predetermined schedule. Flexible screen layouts allow advertising and travel information to be displayed side-by-side onboard.
Signage systems often fail because organizations mistakenly think that purchasing and deploying their system is the first and last step. The truth is that this only requires one tenth of the effort needed – maintaining the signage platform and creating impactful content requires the other 90%.